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Alfa Romeo News
MAY 18, 2020
Alfa Romeo Announces Available 110th Anniversary Heritage Content Package
In preparation of the Alfa Romeo 110th anniversary, to be officially celebrated on June 24, 2020, the brand is launching a comprehensive heritage package that highlights key moments in its illustrious history. Headlining the heritage package is an interactive e-book, which spans from the brand's very beginning in 1910, when the first A.L.F.A., the 24 HP, was introduced, to today and beyond.
Between the bookends, discover notable nuggets and a slew of "Did you know?" facts, including:
• Did you know the Alfa Romeo logo combines the emblem of the city of Milan and the "Biscione Visconteo", the coat of arms of the Visconti family, which ruled medieval Milan?
• Did you know Alfa Romeo won the very first Formula 1 championship in 1950? And the second Formula 1 championship in 1951, with Juan Manuel Fangio securing the title?
• Did you know Enzo Ferrari drove for the Alfa Romeo racing team prior to leaving to establish his own car company?
• Did you know Hollywood stars from the 1940s aspired to drive Alfa Romeos, especially rare models such as the 6C 2500 Super Sport?
• Did you know that the Alfa Romeo 156 D2 race car introduced in 1998 went on to win 13 touring car championships?
All of this and more are detailed in the heritage package.
Better yet, all of the photography, much of which comes from the archive at the Museo Storico Alfa Romeo in Arese, Italy, and a short video synopsis of the 110 years can be downloaded for media purposes from the newly created 110th anniversary tab, which will be available on May 18. Visit the FCA media site and click on the Alfa Romeo section.
Additional content package highlights include:
• "My Favorite Alfa Romeo Cars," by Ralph Gilles, Head of Design, FCA
• "Most Significant Performance Cars From Alfa Romeo," by Lorenzo Ardizio, Curator, Museo Storico Alfa Romeo
• Evolution of the Biscione logo
• Story behind the Trefoil "face"
Alfa Romeo
Since its foundation in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia
Quadrifoglio and the Stelvio Quadrifoglio feature the most powerful production engine ever from Alfa Romeo, with unsurpassed-in-class 0-60 mph times of 3.8
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"Net Amount" includes the Manufacturer's Suggested Retail Price ("MSRP"), any current discounts and government rebates, freight (from $2,095 to $2,795), federal A/C, Green Levy and Luxury Tax surcharges (as applicable), and any finance adjustment values entered (down payment, trade-in, owe on trade). Price does not include sales tax, insurance, registration, license, retailer administration fees and other charges, or new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details.
"MSRP" represents the Manufacturer's Suggested Retail Price including freight. Price does not include taxes, insurance, registration, licence, retailer administration fees and other charges, and new tire duties (in Quebec). Retailers may sell for less. See your retailer for complete details.
Offer based on "Net Amount", which represents the "Starting at" price (which includes freight (from $2,095 to $2,795), federal A/C, and Green Levy and Luxury Tax surcharges (as applicable)). Net Amount does not include sales tax, insurance, registration, license, retailer administration fees, new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select for further details. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website. Estimated payments, cost of borrowing and total credit charges will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Retailers may sell for less. See your retailer for complete details. The APR (where applicable) is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.
Estimated payments based on "Net Amount", which represents the "Starting At" price (which includes freight (from $2,095 to $2,795), federal A/C, and Green Levy and Luxury Tax surcharges (as applicable)). Net Amount does not include sales tax, insurance, registration, license, retailer administration fees, new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Estimated payments are calculated based on the difference between the residual value and the Net Amount, plus any lease finance charges. Estimated payments will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Low lease kilometre limit as low as 12,000 km/year for Chrysler, Jeep®, Dodge, Ram, FIAT® and Alfa Romeo vehicles. Charge of $0.16 - $0.20 per excess kilometre will be applied to Jeep, Chrysler, Dodge, Ram, FIAT vehicles, plus applicable taxes at lease termination. Charge of $0.20 - $0.30 per excess kilometer plus applicable taxes will be charged at lease termination for Alfa vehicles. The APR is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.
Offer based on 'Dealer Price' which includes any current discounts, freight (from $2,095 to $2,795), federal A/C, OMVIC/AMVIC fee (as applicable), tire levy, administration and any retailer charges, and Green Levy and Luxury Tax surcharges (as applicable). Price does not include sales tax, insurance, registration, license, or new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details.
"Starting At" price represents the Manufacturer's Suggested Retail Price ("MSRP") plus freight (from $2,095 to $2,795), federal A/C, administration fees of the selected dealer, and Green Levy and Luxury Tax surcharges (as applicable) minus current Manufacturer Discounts which allow the dealer to sell for less. Sales tax, insurance, registration, license, and new tire duties (in Quebec) not included. Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Manufacturer discounts may vary from time to time and may vary considerably by model, trim and engine option selected. Please see your retailer or visit Build & Price for further pricing information. Price listed is for base models. Vehicles shown may be an upgraded model. Retailers may sell for less.